When I first heard that Madonna would be advertising H&M, I was like whf? Then I saw the ad and I was like wtf even more! For a celebrity endorsement to work there has to be a fit between the celebrity and the brand. It doesn't matter how good the media planning and buying is or how great the creative execution is (personally I believe in this case it sucks big time). Even if you have an enormous PR push to back it all up, still NOBODY is gonna believe that Madonna buys her clothes from H&M or that she even designed anything for them to sell. She is just doing this for the money which I think is a shame... I mean for fuck's sake, doesn't she already have enough? Awaiting your comments.
on 22 May 2007
4 comments:
Athlio!!!
I dont like. I prefer the outdoor advertisements than this shit....
..and I love it!
whatEEva!
well the answear was pretty obvious in london. click on the following link to see http://www.flickr.com/photos/43157540@N00/475784583/
...egw lew na pate na deite ton Josh Pyke pou erxetai stin agglia osonoupo... kai na bgalete kammia foto.
oso gia tin maDonna, tin kalyteri koubenta tin exei pei o filos mas o Basilis (sorry man, tha to pw, an thes sbisto): "..."
(asto ntrepomai)
I like the clothes and people all around the world too. Madonna, as the fashion icon she is, certainly designed the pieces.
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