on 23 September 2007
Amazing ad by Cadbury. There is virtually no association between the product and the advertising message (apart from the purple wall in the background). The purpose here is to create a sheer feeling of joy, to simply make you smile exactly as you smile when you indulge into the sweet taste of chocolate (at least this is what the creative agency, that came up with this ad, claims). Of course, it doesn't hurt Cadbury if you go out and buy the chocolate as well... Experiential and positive association branding at its best!