on 11 June 2007

Diesel using global warming as the main theme for their Spring/Summer 2007 campaign. Trust me, they don't give a shit about global warming, they just wanna sell more clothes. This is simply a way to promote the corporate responsibility image of the company so that consumers will eventually have positive associations with the brand. Diesel is simply following the fad of "Go green!" or "Green is the new black", which I find extremely pathetic! Eventually it all comes down to money.
Advertising really stops nowhere, I should now... I work for it.