on 22 May 2007
When I first heard that Madonna would be advertising H&M, I was like whf? Then I saw the ad and I was like wtf even more! For a celebrity endorsement to work there has to be a fit between the celebrity and the brand. It doesn't matter how good the media planning and buying is or how great the creative execution is (personally I believe in this case it sucks big time). Even if you have an enormous PR push to back it all up, still NOBODY is gonna believe that Madonna buys her clothes from H&M or that she even designed anything for them to sell. She is just doing this for the money which I think is a shame... I mean for fuck's sake, doesn't she already have enough? Awaiting your comments.