on 7 April 2007

About three years ago this Puma ad hit the Internet. It created quite a lot of buzz since featuring a girl giving a blow job with cum dripping on her leg isn't exactly in accordance with Puma's brand image.
The official Puma response by Peter Kim, Puma's director of interactive marketing, was:

"It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics. We are in the process of researching the circumstances and reserve any legal steps available."

Oh well, I guess Puma and cum don't go side by side...